Creative Soccer Culture

CR7 Wears Signature Swarovski Air Max 97 "Metallic Gold"

Not many players can turn up to a Champions League away game wearing a signature pair of golden trainers covered in Swarovski crystals, but then again not many players are Cristiano Ronaldo.

CR7 touched back down in Madrid last night as his Juve side took a look around Atletico Madrid's Wanda Metropolitano Stadium ahead of tonight's Last 16 First Leg tie. Stepping out onto his old rival's turf, Ronaldo was sporting the ultra limited edition Swarovski x Nike Air Max 97 LX "Metallic Gold" – a signature version of the sneaker which dropped in limited numbers back in late December.

The most premium of limited editions, with a design taken from his Brazilian namesake's iconic R9 Mercurial, the Swarovski x Nike Air Max 97 LX "Metallic Gold" is a high-brow take on the original colourway that sees the sneaker modified with crystal fabric to deliver that shimmering effect. Each $400 pair sold out in seconds with most instantly doubling and even tripling in price on re-sale platforms. Nothing covered in crystals comes cheap.

Ronaldo has yet to wear them on arrival to big games until now; he even avoided the temptation to wear them to court in his recent tax evasion case... even he isn't that big time. Nike don't miss a trick when all eyes are on their main man, and a little stroll around an old rivals front room wearing golden signature trainers covered in crystals is premium CR7. As for what he'll swap into tonight for his day job, Ronaldo will be wearing the 'Game Over' pack as he awaits Nike's next move of signature style after his recent 'Chapter' series came to a conclusion.

1-Air-Max-97-LX.jpg

If it ain't covered in Crystals then take it back, the big man don't wanna know...

Author
joe.andrews

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.