Neymar's influential role in the Nike machine looks set to take on more prominence as the Swoosh continue to back him in both performance and lifestyle stages. The PSG frontman has taken to Instagram to show off his latest collaboration – two Shox R4 colourways.
The Brazilian stepped out in an upcoming project with the brand that sees two colourways wrap across the Shox R4 sneaker, which was the very first Shox edition that originally launched in 2000. Featuring eye-catching aesthetics made up of a gradient neon to black, and white to red combination, the Shox R4 collection hosts Neymar's name on the tongue while the Shox logo is tipped onto its side.
The Shox line was one of the most hyped Nike series at the turn of the millennium but has had a relatively low-key presence since its retro revival. Step forward Neymar. Nike clearly position the PSG striker as a player who can influence the younger audience and thrive in a streetwear scene that Cristiano Ronaldo, who was their key man for so long, didn't quiet hit so naturally as Neymar does.
Nike have yet to reveal any details of the Shox R4 x Neymar collection, so stay tuned...
