L.A. based streetwear brand R H U D E have partnered up with PUMA to release a new shoe together – the PUMA x R H U D E Cell King. The sneaker launches as a continuation of the recent co-branded collection, inspired by motorsports and infused with R H U D E’s minimalistic designs and colours.
Rhuigi Villaseñor founded R H U D E in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. Hooking up with PUMA once again, the brand has taken inspiration from the original 1968 PUMA King for the R H U D E Cell King; a reinterpretation made to be worn as a street statement.
The leather upper features stitching inspired by the original, and a removable tongue piece with the debossed R H U D E logo. A silky suede formstripe and a vintage-looking midsole with Cell technology complete this unique silhouette. The colour palette stays true to R H U D E’s aesthetics, giving a vintage feel to the shoe.
The PUMA x R H U D E Cell King drops on puma.com on 5 September.
