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607 Articles

Lifestyle Sneakers

How adidas and Nike are in a Battle to Own Football Sneakers

Roll back a decade and football sneakers were worn mainly by teenagers whose parents still had full control of their clothing purchases. Probably worn with flair washed jeans, probably a shiny takedown of an existing football boot, probably in a size 12, exclusively in astro turf soles and reserved for non-uniform days. Football inspired trainers were a straight up crime that should have only been worn on a playground.
Lifestyle Sneakers

A Closer Look at the adidas ACE 16+ Purecontrol Ultra Boost

In another display of their newfound confidence and swag, adidas have introduced the ACE 16+ Purecontrol Ultra Boost. Make no mistake about it, these are 100% awesome.
Lifestyle Sneakers

adidas Launch ACE 16+ Purecontrol Ultraboost

Taking their revolution to new places, adidas have launched an off-pitch interpretation of the ACE 16+ PURECONTROL. This here is the ACE 16+ PURECONTROL UltraBOOST, a landmark shoe for the Three Stripes that merges the worlds of football and running to drop the brand into the mix of the football-inspired lifestyle movement.
Lifestyle Sneakers

adidas release Ultra Boost Uncaged

The latest piece of three-striped performance product that has transitioned into a lifestyle must-have, adidas have released a fresh set of Ultra Boost Uncaged designs with a coloured midsole upgrade.
Lifestyle Sneakers

The adidas 'Jeans' OG Returns

The real question... how many turn ups? Then which socks? The return of the adidas 'Jeans' OG packs more taste than any starburst, more street punch than any cocktail. Bright and back, it's a return for a shoe that made headway in the summer of '79.
Lifestyle Sneakers

Nike Zoom Mercurial Flyknit "University Red"

Nike make it a trio of Zoom Mercurial Flyknit releases by rolling out the first splash of colour to hit the silhouette. A double-barrelled blast of "University Red" does the job as one of Nike's top summer slices adopts a striking design.
Lifestyle Sneakers

PUMA Launch The Ignite evoKNIT

Is this the clearest sign yet that PUMA are set to join the collared movement in the football market? The undisputed rise of knitted, sock-like footwear has swept across the sneaker world and PUMA look to take their slice of the cake with the Ignite evoKNIT sneaker.
Lifestyle Sneakers

HANON x Diadora V7000 “Inter City”

Keeping up with the collaborations. More beautifully raw reality than any fly-on-the-wall life invader, this link up between trailblazing heat-bringers Hanon and masters of Italian heritage Diadora is another one rooted in football culture.
Lifestyle Sneakers

Nike Roshe Run Tiempo VI Hybrid

Breeding more fresh football inspired footwear, Nike have dropped a mash up that sprints from field to the streets with effortless style in the shape of the Roshe Run Tiempo VI Hybrid.
Lifestyle Sneakers

Nike Zoom Mercurial Flyknit "White"

With Nike's 'Palais of Speed' providing a backdrop of inspired product releases, the Nike Zoom Mercurial Flyknit is no ordinary addition. The crème de la crème of sports performance blended with lifestyle fashion, the latest release is a pure fuzz of pure white.
Lifestyle Sneakers

Nike Ltd Edition 'Palais of Speed' Footwear

EURO 2016 is one more well dressed day closer and with that in mind, it's only right that more news weaves through to the fore about Nike's rather ferociously cool footwear come football party. An off the pitch affair in Paris, it's set to pack serious heat.
Lifestyle Sneakers

Nike Air Max Mercurial R9 Collection

Nike continue to majestically merge the worlds of lifestyle and football with a collection that brings together two of their most iconic silhouettes, the Mercurial football boot and the Air Max trainer. R9 the glue that moulds them as one.
Lifestyle Sneakers

Nike Air Max Mercurial R9 OG

No simple stroll down memory lane, the Nike Air Max Mercurial R9 OG brings those heroic colours, symbolic of creative flair and individual Ronaldo inspired brilliance to the streets. While his days on the pitch may have ended, his legacy lives long as a player who redefined brilliance. In equal measure, this release characterises a player that won by talking with the ball at his feet in his own way. We can't get enough.
Lifestyle Sneakers

Nike Zoom Mercurial Flyknit

With speed the undercurrent that defines many of Nike's iconic pieces, it's only right they sprint through the back back line in dropping something as deliciously striking as the Nike Zoom Mercurial Flyknit. One day closer to Euro 2016 means one more piece of footwear innovation that steals our eyes all over.
Lifestyle Sneakers

Olivier Rousteing Talks NikeLab

After unveiling his majestic work in collaboration with NikeLab last week, creative visionary and French fashion designer Olivier Rousteing has spoken about how he carefully integrated the iconic style of football into his stunning Football Nouveau collection.
Lifestyle Sneakers

Nike Air Footscape Magista "Deep Royal Blue"

Nike continue to slice up summer by adding another fresh Footscape flavour to their soccer inspired collection.

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