Creative Soccer Culture

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Lifestyle Clothing

PSG x Jordan Reveal Debut Women's Collection

Building further on what has been one of the most successful and revolutionary collaborations in recent years, Paris Saint-Germain and Jordan are set to launch their first women’s collection. With PSG Féminine players in attendance, the collection was previewed recently at a special event at Galeries Lafayette, Champs-Elysées.

Lifestyle Clothing

PUMA x First Mile Launch Sportswear Collection Made From Recycled Plastic

Joining the front line in the fight against plastic pollution, PUMA has collaborated with First Mile to launch a sportswear collection consisting of shoes and apparel made from recycled yarn that’s manufactured from plastic bottles collected in the First Mile network. And they’ve pulled in their top footballing talent from both the men’s and women’s game to show it off.

Lifestyle Sneakers

adidas Launch the UltraBoost PB In Four Colourways

Stripping back to bare essentials, adidas launch the UltraBoost PB trainer, a featherlight version of the regular UltraBoost 20. In line with a general shift from street to speed, the trainer boasts a sleek new silhouette and the lightest mesh that the Three Stripes make.

Lifestyle Sneakers

CR7 Receives Custom Nike Air Max 1 Sneakers

When you've won 5 Ballon d'Ors and are one of the richest athletes on the planet you're probably pretty difficult to buy a birthday present for. For Cristiano Ronaldo's 35th birthday Nike turned on their customised charm for their main man by sorting him out with a bespoke pair of signature Air Max 1 sneakers.

Lifestyle Sneakers

adidas Launch "Black/Marble UltraBoost 20 Edition

The UltraBoost 20 has been given an alternative transformation as adidas bring a twisted aesthetic to the now legendary sneaker series. Taking the most simplistic of black and white combination, the Three Stripes have introduced a marble print and splattered midsole.

Lifestyle Miscellaneous

Tiémoué Bakayoko Becomes Shareholder of Fashion Brand Études

Monaco midfielder Tiémoué Bakayoko has become a shareholder of contemporary French fashion brand Études as the Frechman takes his interests off-pitch by turning one of his passions into a genuine business opportunity with the premium clothing store.

Lifestyle Clothing

PUMA Launch A Second Instalment Of The 'Influence Pack'

PUMA’s influence spreads further throughout the globe, as PUMA introduce two new cities into the ‘Influence Pack’ fold. Marrakech and Havana join the already impressive offerings for New York, Amsterdam, Moscow and Bangkok, who all get secondary strips as part of the refresh.

Lifestyle Clothing

F.C. Real Bristol x Coca-Cola Launch SS20 Capsule

Coming together for another dose of sparkling specials, FC Real Bristol and Coca-Cola have unveiled their SS20 capsule collection, which adopts a vibrant star-spangled approach in acknowledgment of the beverage company’s American heritage.

Lifestyle Clothing

Hummel HIVE Channel 'Cold Hawaii' For SS20 Collection

Cold Hawaii on the west coast of Denmark acts as the inspiration behind hummel HIVE’s SS20 collection, providing an array of fresh seaside colourways and striking silhouettes combined with unique, Scandinavian surfer vibes, and laced with the brand’s legacy in football.

Lifestyle Sneakers

Nike Launch React Infinity Run In Future Lab-inspired "Bright Crimson" Colourway

As has become something of a custom with recent releases, Nike selects one of it performance shoes for a supporting role for its latest on-pitch pack, and so it is that the Nike React Infinity Run gets a standout ‘Future Lab’ makeover.

Lifestyle Sneakers

Nike Unveil Air Max 97 Gold Medal Ahead Of 2020 Olympics

With the 2020 Olympic Games in Tokyo right around the corner, Nike have lifted the veil on a very special-looking Air Max 97 that takes inspiration from the ultimate prize on offer. The ‘Gold Medal’ Air Max sees the iconic silo given the midas touch, with an almost entirely gold look for a truly victorious vibe.

Lifestyle Clothing

Lyle & Scott x Lovers FC Launch 'Memories Are Made' Collection

Fashion label Lyle & Scott have linked up with Lovers FC for a capsule collection that beautifully blends terrace trends with throwback football. Titled 'Memories are Made' the series uses Lyle & Scott's own pitch side experience fused with Lovers FC's cultural influence in the game.

Lifestyle Sneakers

Closer Look at the PSG x Jordan Aerospace 720 Sneakers

The Paris Saint-Germain hype machine powered up for 2020 last week as the club revealed their latest collaboration with the Jordan brand. While the new 19/20 fourth kit stole the headlines it was the PSG x Jordan Aerospace 720 sneaker that headlined the footwear offerings.  

Lifestyle Sneakers

Kylian Mbappe Gifted A Pair Of Air Jordan I High OG Dior

It appears as though Kylian Mbappe has received a belated birthday present from none other than Dior Artistic Director Kim Jones, and it just happened to be the first silhouette for the forthcoming Jordan Brand x Dior collection, the Air Jordan I High OG Dior.

Lifestyle Miscellaneous

New Era Cap Co. Celebrate 100th Anniversary

Sports and lifestyle brand New Era Cap Co. recently celebrated its 100th anniversary, and in honour of the occasion it will be launching special collections featuring new designs, product collaborations, and re-issues of classic caps.

Lifestyle Clothing

Every Piece From The PSG x Jordan January 2020 Capsule

On the back of the PSG x Jordan Fourth Kit launch we're taking a look at every single clothing, footwear and accessory piece that accompanied the latest on pitch design. While the kit will soak up the spotlight, it's the wider lifestyle collection that consolidates the Parisian club's status as streetwear leaders in the global game, and the latest drop is packed with fresh hype.

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