Creative Soccer Culture

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Lifestyle Sneakers

Neymar Fronts Patta x Jordan Collection

If you’re Nike and you wanna get some weight behind your offspring’s latest collab with Patta, what do you do? Well, you just send Neymar along to the party. The Brazilian’s star power is instantly enough to draw attention to the Patta x Jordan collection, which features the retouched Air Jordan VII front and centre.

Lifestyle Sneakers

adidas Launch Sobakov Boost X SVD

Bringing some hefty World Cup ’82 vibes to the table, adidas Consortium has teamed up with Barcelona-based retailer Sivadescalzo to launch the Sobakov Boost x SVD, giving the Predator-inspired silo a colourful look inspired by the official mascot of the 1982 World Cup, Naranjito.

Lifestyle Sneakers

Drake Steps Out In Neymar’s Upcoming Nike Shox R4

The imminent arrival of Neymar's Shox R4 sneakers has been teased even further, this time by none other than Drake as he took to the stage for his latest show in Vegas in the gradient neon to black version.

Lifestyle Sneakers

adidas Originals Launch The Sobakov Boost

Still not even a year old, adidas Originals have given the Predator-inspired Sobakov a retooling for 2019, introducing a Boost midsole to the popular silo, along with a new Accelerator-styled look.

Lifestyle Sneakers

adidas Launch Predator 19.1 TR "302 Redirect" Colourways

The latest designs for the Predator 19.1 TR arrive as adidas take some “302 Redirect” pack tooling onto the streets. Two options give the choice of bold and brash or subtle and understated as the Predator continues its dance between performance and lifestyle.

Lifestyle Sneakers

adidas Launch Nemeziz 19.1 TR "302 Redirect" Colourways

Bringing next-gen stylings from pitch to pavement, adidas launch the Nemeziz 19.1 TR in two colourways, both of which are firmly influenced by the “302 Redirect” pack from where the Nemeziz 19+ debuts.

Lifestyle Sneakers

Nike SB Release Gato In "University Red/White"

Once more borrowing the soccer-silhouette for the skating world, Nike SB have released the Gato in a “University Red/White” colourway, merging the worlds of football and skateboarding for a look that’s reminiscent of the Supreme x Nike collaboration from last year.

Lifestyle Miscellaneous

PSG Collaborate With Miami Retailer Andrew For Three Skate Decks

Paris Saint-Germain continue their mission to take over the world, and this time they’ve targeted the urban skate scene, hooking up with downtown Miami skate shop Andrew for a trio of Parisian-flavoured decks.

Lifestyle Sneakers

Nike Launch React Element 55 'Euphoria Mode' Colourways

Nike continue the crossover between the worlds of football, running and streetwear, by taking the aesthetics of the ‘Euphoria Mode’ pack and translating it for two fresh new looks for the React Element 55 sneaker.

Lifestyle Sneakers

Neymar Steps Out In Nike LeBron 15 x KITH Sneakers

Back in early 2018, KITH released the extremely limited edition second chapter of its ‘Long Live The King’ collaboration with Nike Basketball and the LeBron 15 signature shoe – a sneaker that PSG forward Neymar has worn this week as he stepped off the team plane ahead of his side's match against Montpellier.

Lifestyle Clothing

Kappa Reveal Fall/Winter 2019 Collection

No sooner do we get into the warmer weather of spring and summer than brands start looking ahead to the cold weather. Winter’s coming after all. With that in mind, Kappa has released a look at a lifestyle capsule ready for FW19 that takes a strong influence from the game and training ground attire in particular.

Lifestyle Sneakers

Nike Launch Air Max Plus With More 'Euphoria Mode' Stylings

The ‘Euphoria Mode Pack’ influence continues to spread, with Nike utilising the spray paint effect once again on the Air Max Plus, this time with an electric 'Volt Green' blast that lends the sneaker a standout look.

Lifestyle Sneakers

adidas Link Up With Missoni For Limited-Edition Capsule

Bringing a fresh aesthetic to your stride, adidas have teamed up with Italian fashion house Missoni for a limited-edition capsule collection of Ultraboost shoes and athletic apparel that celebrates the innovation and craftsmanship of the Three Stripes and Ottavio Missoni, Olympic champion and co-founder of Missoni.

Lifestyle Clothing

Nike Launch "O Team Brasileiro" 1919 Inspired Editorial

To celebrate the launch of the Brazil Copa America 100th Anniversary jersey, Nike recruited VariosCorre, a platform for Brazilian youth creativity, to co-create a special editorial in partnership with local youth talent from the São Paulo neighbourhood of Capão Redondo, that showcases the authentic Brazilian style.

Lifestyle Clothing

Daily Paper Launch Gradient Football Shirt For SS19

Amsterdam-based fashion label Daily Paper have spun up some summer sizzle by revealing a new "Blue Gradient" football shirt from the brand’s Spring/Summer 2019 collection. Modelled by TrapHouseJazz musician Masego, it's summer vibes all over, with retro collar and dazzling deckchair design.

Lifestyle Sneakers

Nike Unveil ZoomX Vaporfly NEXT%

Taking the best and making it better – that’s what Nike do. And as testament to that statement, the Swoosh has unveiled the ZoomX Vaporfly NEXT%, which has been revamped from toe to heel to incorporate suggested upgrades from Nike’s world champion runners, improving on what went before to provide the brand's fastest shoe ever. And it's all wrapped up in a look that's reminiscent of old Mercurials gone by. Yes please...

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