Creative Soccer Culture

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Lifestyle Clothing

Own Fan Club Present 'Ceefax Collection'

A woven trip that brings back a golden age of football nostalgia, Own Fan Club have released their 'Ceefax Collection' which reworks emotion unlocking graphics into apparel form. Scarfs matched with shirts and no waiting time needed. Welcome to a contemporary lookback at an institution that still manages to personify a generation.

Lifestyle Clothing

adidas Originals 2018 World Cup Jerseys

Brining their own take on football fashion to the fore, adidas Originals have released a collection of international jerseys that offer a fresh look for the summer of '18. It's the beginning of what will be a release heavy end to the regular season as we know it. Tournament vibes incoming.

Lifestyle Sneakers

The adidas Samba Receives The Primeknit Treatment

One of the most iconic sneakers ever made has undergone a long overdue Primeknit makeover as adidas Originals transform the Samba into a modern silhouette fit for the knitted world we live in.

Lifestyle Clothing

Umbro Launch the "Projects" Collection For SS18

Umbro are taking things back to the 90s for SS18 with the launch of the new "Projects" collection packed with striking shapes and pastel patterns. Few brands are more synonymous with such a decade as the Double Diamond, and they're owning it once more this season.

Lifestyle Clothing

Gosha Rubchinskiy's Third adidas SS18 Delivery Drops

Gosha Rubchinskiy's collaboration with adidas lands a third delivery for Spring/Summer 2018 as a strong selection of football-inspired apparel and footwear drops this week. Twisted trends meet retro vibes as SS18 takes further throwback shape.

Lifestyle Sneakers

A Closer Look At The Nike Air Max 97 CR7

Cristiano Ronaldo's signature Nike Air Max 97 is set for a March 31 launch as the Swoosh invite their footballing icon to the Air Max Day 2018 celebrations. The patriotic design for the Portugal captain pushes his signature series further into lifestyle ground.

Lifestyle Clothing

Umbro Drop 1966 World Cup "Unforgotten" Capsule

Umbro dive into their prestigious 94-year footballing history for Spring/Summer 2018 to discover a long-lost World Cup story that’s never been told. It starts back in 1966 when Harold Humphreys, Umbro’s founder, decided that Umbro would dominate that year’s World Cup in England.

Lifestyle Clothing

Hurley Release World Cup National Team Collection

Hurley, Nike's surf arm, are making World Cup waves this summer with the launch of their National Team Collection of Phantom board shorts. Team crests and colourways create patriotic patterns from the turf to the beach.

Lifestyle Clothing

Umbro USA Present the Metropolis Soccer League Collection

Bringing football beats to a hip hop backdrop, Umbro have teamed up with New York photographer Mel D Cole for their latest release - The Mel D. Cole Metropolis Soccer League Collection.

Lifestyle Sneakers

New Balance Release Celtic '247' Shoe

New Balance have given the iconic '247' shoe a Celtic makeover. A special edition instalment that brings football and lifestyle together with robust character.

Lifestyle Clothing

Devanté Cole Launches 44 LDN Brand With SS18 Collection

Wigan Athletic striker Devanté Cole has launched his own clothing label 4 4 L D N, and features in a debut lookbook to showcase the SS18 collection. The London-based fashion house led by Cole features caps, tees, and tracksuits in the inaugural drop.

Lifestyle Clothing

Patta x Umbro 2018 Jersey Collection

Putting the football shirt proudly back in its place, Patta have released their second range of inspired jerseys as part of an ongoing collaboration with Umbro featuring heroic Ajax goalkeeper Stanley Menzo.

Lifestyle Sneakers

adidas Football Launch The Nemeziz TR Mid-Cut Sneakers

The adidas collared collection welcomes a new addition as the Nemeziz joins the mid-cut cult. The football-inspired sneaker silhouette rises up to the mid-cut platform in two street styled colourways.

Lifestyle Clothing

adidas Spezial Launch SS18 Collection

The adidas Spezial series rolls into a fourth collaborative year as the Spring/Summer 2018 collection is unveiled. The creative force behind the label, Gary Aspden, has taken the archival line to Ibiza for a lookbook of summer vibes and graphic game.

Lifestyle Clothing

adidas Originals x NEIGHBORHOOD Game Jersey

Inspired by Japan's historical special police force, the Shinsengumi, adidas Originals and NEIGHBORHOOD have collaborated to produce a special edition capsule release in the shape of this 'Game Jersey'.

Lifestyle Miscellaneous

Gary Aspden Talks to END About The adidas SPZL SS18 Collection

Setting the tone and exploring the inspiration behind another tailored drop from the house of SPEZIAL, Gary Aspden sat down with END to deliver the details on a collection that celebrates the 30th anniversary of the second "Summer of Love".

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