Creative Soccer Culture

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Lifestyle Sneakers

Nemeziz x YEEZY Boost by the Shoe Surgeon

The Shoe Surgeon returns with more mashed-up game by merging the adidas Nemeziz 17+ football boot with Kanye West’s YEEZY Boost 350 V2 "Semi-Frozen Yellow" edition. An adidas meeting of alternative styles.

Lifestyle Sneakers

Nike Launch The Air Max 97 CR7

The CR7 show rolls into new ground as Nike launch an exclusive Air Max 97 sneaker for their main man. Mixing lifestyle feels with football's leading signature series, it's a release that comes with a backstory.

Lifestyle Sneakers

adidas Nemeziz 17+ UltraBoost "Pyro Storm"

Last orders at the Pyro party sees adidas shut things down with a shot of Boost. The Pyro Storm drifts out of town leaving one final mark in the form of the adidas Nemeziz 17+ UltraBoost that follows the destruction path of the on-pitch collection.

Lifestyle Sneakers

Hummel Hive Brings Back The Minneapolis OG

Bringing back a retro sole with plenty of continental flavour, Hummel's creative arm of exploration; HIVE has brought this classic back to the fore with reworked, tailored touches.

Lifestyle Clothing

adidas Originals by Alexander Wang Soccer Jerseys

Back and brighter than ever, the second adidas Originals by Alexander Wang drop brings us some seriously great soccer jerseys as this collaborative powerhouse continues to generate bold new styles.

Lifestyle Miscellaneous

Umbro x House of Holland by Terence Sambo

Doing wonders with the double Diamond, Terence Sambo has presented the latest collaboration between Umbro and House of Holland with straight talking raw street satisfaction. A short film and accompanying imagery, it puts the Umbro brand right back in the conscious of cool.

Lifestyle Clothing

Nivelcrack Launch Editorial Lookbook

Taking to the first football dedicated arena in Korea, Nivelcrack travel to the Hyochang Stadium to present a lookbook that captures the all round essence of this creative football brand.

Lifestyle Sneakers

The Shoe Surgeon Creates 'Tiempo '94 x Jordan 1'

Dunking court with cage and bringing football vibes to Jumpman wheels, The Shoe Surgeon has once again brought two heavyweight classics together to create a fresh concept. The prestigious Jordan 1 given a Tiempo '94 treatment, it's a dream from two genres with football and basketball colliding.

Lifestyle Clothing

Nowhere FC Sample Fresh Football Concierge Shirts

Adding strong shapes to fresh garms, Nowhere FC embody a style with custom threads and football culture entwined. This latest set of samples shows another set of bespoke wears right on time as the international scene draws in.

Lifestyle Clothing

A Lover's Guide to St-Éitenne – By Neal Heard

Crossing the streetwear and football fashion divide, Neal Heard has collaborated with Le Coq Sportif to design a bespoke collection for Fall/Winter '17 that brings beauty from St-Éitenne with serious form.

Lifestyle Clothing

Nike CR7 Chapter 5 Collection

The CR7 Chapter 5 takeover continues as Nike roll out the 'Cut To Brilliance' treatment across the full signature series. Following the clean-cut styling of the Mercurial Superfly V boot the collection sees minimalist details on a number of clothing pieces.

Lifestyle Clothing

Paris Saint-Germain Collaborate With Koché For Spring 2018 Collection

In breaking well outside the four walls of convention and taking to a Parisian church, Paris Saint-Germain and Koché presented a collaboration last night that, rather fantastically, is like nothing we've seen done in football before.

Lifestyle Miscellaneous

Gary Aspden and Goldie Talk to END About The adidas SPZL AW17 Collection

With the release of the AW17 adidas SPEZIAL collection impending, END sat down with chief curator Gary Aspden and seasoned frontman Goldie to get a closer understanding of where the capsule comes from.

Lifestyle Sneakers

Nike Zoom Mercurial XI Flyknit "Black/Multi"

Nike ring the updates in their football-inspired footwear collection as a carnival of colour parties hard on the black back-drop of the Zoom Mercurial XI Flyknit. Heading into Autumn/Winter '17 with options, the hi-collared hype powers on.

Lifestyle Sneakers

Nike Zoom Mercurial XI Flyknit "Medium Olive"

Nike rustle up their first taste of autumnal vibes on the Zoom Mercurial XI Flyknit as shades of "Olive" scatter themselves across the dynamic silhouette. The strongest football-inspired sneakers are often in colourways that aren't seen on pitch and this rendition is solid proof of that.

Lifestyle Sneakers

Nike Air Max 97 “Atlantic Blue”

Nike throw more R9 vibes around their lifestyle game as the Air Max 97 is set to be released in an "Atlantic Blue" colourway with shades of yellow from the boot worn by Ronaldo at the 1998 World Cup in France.

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