Umbro Stealth Pro: Are You a Fox or a Chicken?
We've given you the exclusive pictures of two of the upcoming colours of the Umbro Stealth Pro football boots, but now Umbro reveal their campaign to bring the boots to the attention of the masses. Be warned - this is no ordinary soccer shoe ad campaign!
After a successful relaunch of the Umbro Speciali (a SoccerBible current favourite, it must be added), attention turns to the next soccer cleat to come out of the Double Diamond design room. Umbro certainly have big things planned, and expect to see plenty of Fox or Chicken ads appearing over the coming weeks.
Check out the video advert above for an idea of the crazy concept that accompanies the Stealth boots...
Umbro say the boot combines speed, power, comfort and control - so trying to categorise this one is an interesting debate. Originally, our initial prototype version looked to be firmly in the speed category, thanks to its lightweight construction. However we have to concede these final release versions should offer some competition in the Control category - thanks in no part to their sleek, snug fit and low profile - which means they'll be going head-to-head with parent company Nike's CTR360. Battle awaits...
The boot has been created and designed for the agile player who plays football with skill and "stealth". Which brings us on nicely to the ad campaign, in which Umbro ask are you a fox or a chicken? A fox: quick and nimble, a hunter, poacher and devestating finisher. Or a chicken: quite simply, a headless chicken.
Quick, light and deadly, the Stealth boot allows the player to "move fast in any direction to hunt down opponents wherever you find them on the pitch". With its strong and supportive construction Stealth gives you the confidence you need to attack and defend with power and precision. Alongside these elements, a precise fit, cushioning and design deliver a killer combination of comfort, control and style.
A streamlined last and two lateral studs in the middle of the boot offer increased speed, while the carbon fibre shank and heel counter provide the power and stability. One thing the new generation of Umbro boots are fast getting a reputation for is comfort, and the Stealth is no different. Cushioned insoles offering comfort in spades, meaning the Stealth leaves not many boxes for a top boot unticked.
Now you've watched the video, check out our extended feature galleries for both the White/Red Umbro Stealth and Red/Navy Stealth Pro football boots!
