Creative Soccer Culture

Nike Write The Future - The Making of...

Nike Write The Future - The Making of...

By now we're assuming everyone has seen Nike's "Write The Future" commercial, and probably had the same reaction as us...wow! Now's the chance to go behind-the-scenes to find out how such an epic project was put together.


In this exclusive Nike Football video, we go behind-the-scenes with Wayne Rooney, Didier Drogba and the team behind Nike's latest smash hit commercial. Nike broadcast their blockbuster advert during the Champions League final, one of the most popular and expensive events in world football, a statement of how serious Nike are about their 'Write The Future' campaign.

"Write The Future" is Nike Football's pledge and motto through the summers World Cup in South Africa, and the message behind the campaign is simple - the slightest margin of error can lead to the ultimate glory - or utter dejection. The 'Write The Future' campaign goes inline with the Nike Elite football boots, designed and engineered to provide new levels of performance.



The full 'Write The Future' ad features an awesome Nike International XI including Didier Drogba, Cristiano Ronaldo, Fabio  Cannavaro, Wayne Rooney, Ronaldinho, Franck Ribery, Theo Walcott, Cesc Fabregas and Andreas Iniesta!

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