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Kobe Bryant lights up Johannesburg - "Race you to 6"

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Kobe Bryant lights up Johannesburg - "Race you to 6"



Basketball superstar Kobe Bryant took the opportunity to show his appreciation for the Brazilian way and laid down a personal challenge to the Brazil national team across the Jo'Burg skyline.


LA Lakers star Kobe Bryant sent a personal message to the Brasil national team via an interactive installation on the Life Centre building in Johannesburg. The LED screen allows fans to submit personal messages to inspire their favorite players and see their headline transformed into a huge player animation. At 30 stories and 138 meters high this iconic landmark is the site of Nike s latest interactive digital communications experience.

 

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