Nike Launch Nike+ Fuelband
The hype and tension has been building over the last few weeks as Nike teased us with a revolutionary new product, that product can now be unveiled as the NIKE+ FuelBand. An innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.
Nike President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women s 100 metres World Champion Carmelita Jeter.
The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds, said Parker. Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.
Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup. 
Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.
Armstrong said, What s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That s what will get people challenging themselves to do more and better their own scores. It s a tool to get people more active.
NikeFuel means everyone can get recognition for activities they do, said Kevin Durant. Which was echoed by Carmelita Jeter, who said: It provides a scoreboard for your day and gets everyone moving. You don't have to be an elite athlete to appreciate how NikeFuel can motivate you. It s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports." We're expecting the Nike+ FuelBand to be available in the UK from the 1st May RRP £139 (GBP).
So let us know what you think of Nike's revolutionary Nike+ Fuelband, as Nike continue to innovate and strive for better performance. Share your opinions and join the conversation online, on Twitter and on Facebook.
