Nike Ready to Launch "Revolutionary" Product - 1.19.2012 #makeitcount
Nike have something special up their sleeves, and after weeks of anticipation we will soon find out just what they have in store! Since releasing the above promotional video featuring clips of Kevin Durant and Hope Solo, speculation has been high surrounding Nike's 'game-changing' announcement on 01.19.12.
Since launching their highly publicised #makeitcount campaign, staring athletes such as Mo Farah, Mark Cavendish and football representatives Jack Wilshere and Rio Ferdinand, Nike have been teasing us with the announcement of a product that will they claim will 'revolutionize' the way athletes train. The waiting is nearly over. What will it be?
The much hyped release of Nike's 'revolutionary product designed for all kinds of playmakers' will be centralized around the Nike+ engine. With interactive user technology taking a stronghold in athletic design since adidas' new line of miCoach enabled products, Nike may be ready to land a similar form of implementation throughout their cross-category line of sport products. 
Our best guess? Whatever Nike are preparing to debut on 01.19.12 won't be direct rival to the f50 adizero miCoach. Don't expect to see a new line of Nike+ enabled football boots. This may well be a re-formed Nike+, enhancing their popular personal training platform to new and better levels. Whatever this all adds up to, the sports world will be watching as Nike prepare for another memorable release.
Follow us on Twitter @SoccerBible for the latest news surrounding Nike's big announcement. Let us know what you think Nike's 'revolutionary' product will be. The wait is almost over. Join the conversation online.
