FourFourTwo Cover Star Messi Reveals New adizero
Cover star Leo Messi features on the latest issue of football magazine FourFourTwo kitted out in his new adidas f50 gear, giving us one of our first official looks at the new f50 adizero miCoach boots. Interestingly the issue has landed ahead of adidas' own unveiling of Messi's new boots.
Keeping a new boot completely under wraps is always a challenge for the biggest brands - in fact, it's nearly impossible. Frustratingly for adidas, leaked images of the latest f50 model have been circulating for a number of months now. We're sure this is more of a co-ordinated move though with FourFourTwo, building hype ahead of the official launch!
Adidas have gone for quite a significant overhaul when it comes to the boots aesthetics. The launch colourway is delivered in a distinctive yellow/black/green design - a look that carries through to Messi's new f50 clothing collection. As for the specs, we'll be brining you a lot more information in the coming days!
What are your first impressions of adidas' fourth generation f50 adizero? Stay tuned as we'll be bringing you an exclusive hands-on look at Messi's new boots very soon. Join the conversation online, on Twitter and on Facebook.