Barca Boys Launch HyperVenom In Asia
Nike HyperVenom Lands In Asia
Barcelona stars help launch a new breed of attack in Thailand.
The Nike HyperVenom has launched in Bangkok, Thailand with Neymar, taking time out of his his first pre-season with Barcelona to attend the event. On the slight chance you've been living in a cave all summer the new boot is Nike s latest football performance innovation to enhance agility and quickness.
Following Neymar's appearance, Barca players Alexis SÁnchez and Adriano joined him to take part in the League of Deadly football competition and skills session with young Thai footballers. The winners from the competition were then granted an exclusive opportunity to train with Barcelona s coaching staff during the team s evening training session at Ratchamankala Stadium.
Nike HyperVenom was created based on the feedback of players such as Neymar, Rooney and Ibrahimovic. They all specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle.
Neymar's objective was clear from the start Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I m closed down, he said. 
At the Bangkok launch, Nike s football product team also shared insights about the development of the HyperVenom. In the concepting stage, the design team had to re-examine the way boots are created. While boot development has focused on a particular area such as fit, upper material or sole plate, the HyperVenom delivers new solutions for all aspects of the boot, providing a groundbreaking innovation for today s strikers.
Nike leave no stoned unturned when designing a boot as their Football Product Director Aik Leong Lim explains We worked closely with the athletes to find out what they are looking for in a boot. Today s game is faster, more technical and physical - when you combine that with the very specific demands of a deadly striker, there s a profound shift in how you think about boot development. It used to be about speed, but besides the need to be quick, the player needs to be more agile in tight spaces, creating space and putting that ball in the net. 
After the event Barca belted a Thailand XI 7-1 with Neymar bagging his first goal for the Catalan giants, Pedro notching a hat trick and a lad called Lionel Messi scoring a brace, he sounds like one to watch next season.
Have you got a pair yet? What do you think of them? The HyperVenom is available now at selected online retailers including Pro-Direct Soccer.
