"Kobe vs Messi: The Selfie Shootout" Commercial
Leo Messi Kobe Bryant Trade Selfies In Hit Ad Sequel
New advert is follow up to "Kobe vs Messi: Legends on Board".
Turkish Airlines have followed last years hugely successful "Kobe vs Messi: Legends on Board" advert with a sequel titled "Kobe vs Messi: The Selfie Shootout". Resuming their friendly rivalry Kobe and Messi go head-to-head in a selfie battle across a number of famous destinations.
Throughout the commercial, the two athletes are seen trading pictures from exotic locations around the world such as Red Square in Moscow, The Great Wall of China, the Maldives, Bangkok and Tanzania's Mount Kilimanjaro. In the ad s final shot, Messi takes a selfie in Sultanahmet Square in Istanbul - only to be photo-bombed by Kobe.
Approximately 200 people took part in shooting the commercial and it has been broadcast across 170 countries in over 20 different languages. The commercial was jointly produced by ad agency Crispin Porter + Bogusky's London and Los Angeles offices and has been released to coincide the airlines new motto "Widen your World".
Last December Turkish Airlines released "Legends on Board" in which Bryant and Messi performed a series of tricks while competing for the attention of a young fan. The advert was a massive hit on YouTube, with more than 21 million views in its first four days online. and has now been viewed a whopping 105 million times.
What do you think of the new commercial?
