Club Emblem chosen by public vote.
With approximately one year to go before kicking off their inaugural season in March 2015, New York City FC have unveiled their official team badge. Created by renowned designer Rafael Esquer, the badge was selected via an online public vote in which fans chose between two potential designs.
The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride. The last version of the token had a cut out pentagon in the center representing the five boroughs, similar to what appears on either side of the badge. The badge also features the typeface Gotham, a wholly American font inspired by the City’s signage.
Over 100,000 votes were cast in the poll to decide the badge that will become the focal point of all NYFC's team gear and merchandise. New York City FC Sporting Director Claudio Reyna, Chief Business Officer Tim Pernetti, and Head Coach Jason Kreis unveiled the winning badge in front of New York City FC, yesterday at adidas' Soho store.
“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start,” said Claudio Reyna, Sporting Director of New York City FC. “Thanks to the the voice of our fans, we feel that we have a design that truly represents our Club and our City.”
Stay tuned to SoccerBible as we continue to cover the birth of NYFC. Join the conversation online on Twitter and on Facebook.
