Ahead of yesterday's launch of the 'The last Game' the animated third chapter in Nike's Football's 'Risk Everything' World Cup 2014 campaign, the brand treated us to a special premier screening in London.
Located in the intimate cinema of the W Hotel in the heart of London's West End, the special invite only screening, was a chance to get a sneak peek at Nike's newest ad ahead of its online launch. On arrival Nike dished out 'The last Game' branded drinks and popcorn before playing the first two installments of the 'Risk Everything' trilogy. Then, after a short video introduction from SoccerBible magazine cover star Wayne Rooney, we were onto the main event.
Featuring animated versions of Nike stars Neymar, Cristinao Ronaldo, Luiz, Howard, Iniesta, Ribery and Wayne Rooney, "The Last Game" shows the footballers, led by Brazilian legend Ronaldo, on a mission to save football from the hands of a villainous mastermind, The Scientist and his evil clones. If you haven't watched it yet we strongly suggest you do so.
Additional Viewing:
Nike Risk Everything Video Part One
Nike Risk Everything Video Part Two - Winner Stays
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