Creative Soccer Culture

SB In Brazil | Inside 'adidas Posto' Rio

While in Rio de Janeiro, adidas football have taken over Clube de Regatas do Flamengo to create an uber-cool workspace and general hang-out spot for staff and guests to enjoy throughout the World Cup.


We recently stopped by the 'adidas Posto' to catch up with the team and see how their World Cup control centre operates throughout the tournament. From every Tweet/Facebook/Instagram post to live stream videos on their YouTube channel, the space is the three-stripe epicentre of all things adidas over the course of the World Cup.

Additional Reading:
SB in Brazil | Cafu Interview
SB in Brazil | Patrick Vieira Interview
SB in Brazil | The Blog

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