With the focus on which logo would appear on Zlatan Ibrahimovic's boots against Chelsea in the Champions League the PSG striker personalised his boots with a far more important message.
A Champions League knockout stage game would have been the ideal time for a brand to reveal Zlatan as an official contracted player but the Swede has still yet to sign a deal with a new sports brand. Ibra made the most of the focus on his boots by promoting a charity of which he's very close to and the boot choice for the evening was a blacked-out version of the Mercurial Vapor X with Zlatan personalising them with the text '805 Millions Names'. 
Supporting the United Nations World Food Programme, Zlatan's tribute was aimed at promoting the fact that there are 805 million people worldwide suffering from hunger. When Zlatan scored against Caen at the weekend he removed his shirt to reveal tattoos of 50 names of people suffering from hunger, people he'd never actually met.
Hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined. When all the talk has been about which brand Zlatan should represent, a story like this puts things into perspective; Rather than using his worldwide fame to nail down a huge pay-day boot deal Ibrahimovic is using his profile to raise money for an important charity.
Let's face it, if anyone can save the world, it's Zlatan Ibrahimovic. Support The United Nations World Food Programme and Zlatan's fight against hunger at http://WFP.org/805millionnames.
Further reading:
Zlatan Refusing Stripes and Swoosh?
