adidas have landed in Paris with a Mercury touch. With football as the driving force, it's a space dedicated to the latest on-pitch innovation and a hub offering a unique off-pitch experience with plenty of polish and shining style.
With a line up of mannequins silver from top to toe with the ACE and X football boots leading the line, this is an area in Paris that adidas have transformed into a work space for the duration of the tournament. A spot for the brand to introduce many stakeholders to what is coming out of their HQ right now, it's a temporary home that shapes a full-time, three striped lifestyle. Prior to any prospective events, we've got a look inside from behind the scenes.
Not a bad way to set out your stall for the tournament. Nice.
