With the Hollywood hills rolling, LAFC unveiled their well crafted club crest as well their latest A-list shareholder last week. Bringing forth the cultural cool of the city the dust is yet to settle and the party keeps on popping.
Cocktail parties and well dined delights of creative cuisine may well be served up a plenty in LA, but this party was of a different worth. With the glorious game of football at its core, this was a celebration of a city with hometown pride booming and a new era of the cultured game impending.
Palpable excitement of a future that is there to be defined, it's about getting every note right. LAFC have been inviting prospective fans to help craft their perfect club and get involved in leading the charge. Growing from the ground up, it's clearly a place to be with its people making the party. An eclectic mix of influence, the co-owners are a direct representation of the wealth and experience across a number of well tuned industries. This is no machine that is simply splashing the cash, moreover a boutique of balanced and well appreciated tastes.
Needless to say the buffet of football that is due to be served with be of equally sharp selection. You can find out more about LAFC here.