A short film that charts the journey of Blaise Matuidi, Nike have captured the inspired emotion that helped this player rise to the top.
A spark that was lit from an early age, it was one man's individual flair and brilliance that led to the next generation of gold. Blaise Matuidi cites Jay Jay Okocha in his PSG game as one who fuelled the fire in leading him to a career in the game. Going on to trail blaze in Paris and lead on the national stage, it's a story of humble tones and true appreciation harnessed.
The film itself, a cinematic triumph on the senses, encourages the audiences to think of the theme of igniting passions. It's a campaign that lights the fuse for Nike as they build towards the summer and Euro 2016. Shot in style, on point as ever, it's the start of something booming.
Blaise Matuidi's PSG host Man City in the Champions League tonight, the biggest of hitters for a blockbuster of football. Excited, much? Hell yes. Get kitted up, here.
