Neymar reps the football side of things in the latest powerful campaign video from Beats by Dre. "Above The Noise" is typically strong on the senses as Beats by Dre once again perfectly execute the relationship between sport and music, between tension and inspiration.
Narrated by the soothing yet motivational tones of Michael K. Williams, the film follows a group of youngsters fighting their own battles to greatness. Neymar is joined by Serena Williams, Cara Delevingne, and Kris Wu as their focus finds the confidence, courage and happiness within themselves to rise above the world’s negative "noise." Cos headphones, init.
Looking back on 2017, the short-film plays out to 14 year-old Australian singer-songwriter Ruel and his song “Don’t Tell Me.” Chosen specifically with the help of Beats 1’s Zane Lowe, the track perfectly captures the emotion and intent behind the brand’s latest global campaign.
It's not the first time Neymar has starred in a Beats by Dre video – ahead of the 2014 World Cup he featured in the "Game Before the Game" film. Another inspiring campaign playing on the connections between football and music. Worth keeping an eye out for Beats' 2018 World Cup plans.
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