Having unveiled the new Tottenham home shirt with the help of AJ Tracey, Nike kept up the momentum and hit the sky rise, with this high rise mural of Eric Dier sporting said shirt.
'Watch us rise' is the accompanying tagline that has partnered the launch of this new Spurs x Nike collaboration. With a new stadium in the offing, a fresh kit partner and and all round re-invented look and feel to Tottenham Hotspur, everything off the pitch is looking rosey as Spurs look to cement themselves as a giant among the London scene. Naturally a club with scale already, this next phase in their journey, along with clever brand repositioning, has shifted them to contemporary places.
In teaming up with Nike too, no corners have been cut and the brand have looked to embrace a creative community with the announcement of both partnership and kit. This mural by the 'High Rise Murals' crew, personifies the way in which both brand and club want to be seen. Sharp and on point, it's a good way to re-address the balance.
Eric Dier, the face of a campaign that has set out great expectations. Nothing but big aspirations, it's a good time to be a Spurs fan.
Suit up in the fresh 2017/18 Nike Spurs kit here.
