PUMA are celebrating the 20th anniversary of their ongoing partnership with African Football by collaborating with fashion label Daily Paper for an Autumn-Winter '17 collection inspired by African Football designs. Creating a legacy through lifestyle, the party travelled to Accra, Ghana, to team up with Right to Play for an inspiring development.
Stepping away from the fancy launch events of big city lights and red carpet culture, PUMA and Daily Paper headed to the motherland of one of the Daily Paper founders to build a brand new football pitch at the Accra Senior Girls School in Ghana.
PUMA documented the project and the result below is a short film that captures the journey and the essence of Ghana in a beautifully natural style. Capturing how football is intertwined with every aspect of life in Ghana, the film shows the making of the pitch and the culminating match between the Accra Girls FC home team vs Nima FC.
The Daily Paper crew of Hussein Suleiman, Abderrahmane Trabsini & Jefferson Osei, all of African descent, initiated the project by asking PUMA if they were up for launching their Autumn-Winter ‘17 PUMA x Daily Paper Collection in a way that could give something back to a country that has given them so much inspiration. Daily Paper and PUMA were joined by goalkeeper for the Ghana Black Stars Richard Ofori, and French Afro-Trap rapper MHD to model the collection and help open the pitch at the school.
The project saw the collaboration transform an old dumping ground into a fully fit facility for the girls that will inspire the current and next generation of students to participate in sport. The pitch comes fully-kitted with changing facilities, dug-outs and spectator seating; the home team was also equipped with full kit, boots and equipment to kick-start their debut on their new pitch. The pitch will not only serve the school but other communities in Accra, supporting the development of the sport amongst young footballers and empowering them for the future.
Speaking of the collaboration between PUMA, Daily Paper and Right to Play, PUMA CEO Bjorn Gulden explained; "We are proud of our long-standing connection with African football and we think it is part of our responsibility to uphold this relationship. This project that we set up together with our partner Right to Play underlines our strong and sustainable engagement.”
Shop the PUMA x Daily Paper AW17 Collection here.
