Creative Soccer Culture

Ronaldinho Meets Nike's 'Young Guns' In London

Few have had a greater impact on the game than that of Ronaldinho. A Tiempo player who brought trickery in tearing the norm from right from left, his style was strong, his grace emphatic and his presence, on another level.

Landing in London for a top secret event, Nike brought one of the greatest players in the history of the game to meet some of the the city's future sparks. One of many faces that has left a legacy on the Nike brand and indeed the game, Ronaldinho is and was a player who stood for doing things with instinctive flair. So expect serious scenes when you bring him to the streets of south London for a kick about.

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Hitting the city, the Brazilian showstopper first sat down at a secret event space to meet several London raised players who have been tipped for greatness. Ma-Kel, Nerez, Ramani and Chalobah - those are the names to watch out for. They are players with their own style who are looking to be symbols for the next generation of player.

From just south of the river, it was from here where the Nike party picked up in Peckham as the brand hosted a small sided street knock out tournament that was littered with big names. In attendance the likes of AJ Tracey and Dave were joined by Wilfred Zaha and Tammy Abraham as well as Chelsea's Eden Hazard. Top table players who also took to the pitch to play it out with those in the tournament. 

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A real setting where the real game lives and breathes, this was an opportunity for Nike football to light up the city with a genuine story. They may have elite, cream of the crop names in their stable of players but it's the grass and concrete roots that matter most.

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The scenes went off the scale as Ronaldinho arrived to get a glance at this young footballing line up. Looking to enjoy the flow more than steal the show, the games went on and the party was strong. Bring on the next one, coming to a street near you soon.

Author
joe.andrews

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