The arrival of Javier Hernandez in East London has triggered a huge spike in West Ham United shirt sales to Latin American fans. Mexico's all-time leading goalscorer has influenced a spike that is seeing 1 in every 5 West Ham shirts ordered online going to Mexico and North America.
Chicharito is one of Mexico's most successful exports having tasted success with Manchester United, Real Madrid and Bayer Leverkusen before arriving at West Ham this summer. The club have reacted swiftly to the increased interest from Latin Americans by setting up a Spanish Language Facebook account to further entice their new supporters into becoming fully fledged Hammers; that account has already ticked over 250,000 fans.
Of course, Umbro have played their part in this uprise in shirt sales too. The Double Diamond have a huge presence in the Americas which is no doubt having a positive effect on the relationship between West Ham United and their new Chicharito-led fans. The Mexican has already bagged a brace for the Hammers but his new team currently sit bottom of the Premier League having had to play their first three games away from home to accommodate the World Athletics Championships.
