PUMA shut down London town on Monday night for the launch of their new Future 18.1 Netfit boot. Frantic football tackled by strobe light scenery, guest list game, and a main stage line-up in front of an underground audience. Future becomes the present.
A tangle of alternative talent from respective stage and pitch environments came together as PUMA introduced Mario Balotelli and Marco Arnautovic into mix, with Charlie Sloth on the decks, and MHD and Krept & Konan closing an electric night of London levels.
Before all of that though, PUMA opened their doors for players to lace up in the new PUMA Future 18.1 Netfit boots and put the breakthrough lacing technology through a series of shooting challenges. Celebrating the launch of the boot that players such as Antoine Griezmann, Marco Reus, and Adam Lallana will wear at the 2018 World Cup PUMA laid on a Future fairground of next-gen game.
Cutting-edge performance, lifestyle vibes, and some of the most in-demand artists in the game. London witnessed everything that's making PUMA so relevant right now. From one capital to another, the Big Cat will land in Moscow in mighty fine form.
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