Besiktas Launch 'Come to Besiktas' Campaign

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Showcasing the melting pot of cultures that give Istanbul its vibrancy, Besiktas have celebrated what makes them such a unique club with the launch of their 'Come to Besiktas' video.

While clubs across the globe go in search of individuality, this video presents Besiktas as a club who welcome people who stand out in their own right. A strong way to welcome in an entirely new audience, it presents Besiktas as a club who stand out with their enthusiasm for a new era of football support. The short film crosses fashion, music, art, dance and design as it presents what the Besiktas brand now stands for.

Using words to overlay the video, the message is delivered with a powerful set of undertones: "Come Whoever You Are", "Wanderer. Worshiper.", "Lover of Leaving", "It Does Not Matter", "Ours is not a Caravan of Despair", "Come, Even if you Have Broken Your Vows A Hundred Times", "Come, Yet Again", "Come to Besiktas".

Certainly a fresh image for a club who are on a mission.

Author

joe.andrews

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