Nike have launched their next blockbuster campaign as stars from across all sports come together for an epic film titled Choose Go.
Contemplating an age-old question: What would happen if the world stopped spinning? Nike film a humorous response from basketball legend Kobe Bryant, scientist Bill Nye, PSG duo Kylian Mbappe and Edison Cavani, and many more. The second Swoosh viral film of 2018 so far, following on from the "Nothing Beats A Londoner" spectacle. Nike at the their best.
The combination of elite athletes, actors and hundreds of extras made for a chaotic film schedule. Nike have released some of the behind-the-scenes details including; Two hamsters trained for five days to ensure one could execute the daylight performance. Why? Hamsters are nocturnal runners.
Four walls created for Giannis Antetokounmpo’s scene. Kobe Bryant compelting his scene in five takes. Each take for Cavani's shoot resulted in the Parisian street being closed for 15 minutes. The home address of the film’s hero was 6453. The number spells out N-I-K-E on a keypad, and in reverse, it’s also legendary runner Steve Prefontaine’s best time in the mile to the tenth of a second: 3:54:6. Now you know.
