Announcing one of the biggest commercial deals in their history, Roma have announced Qatar Airways as their official shirt sponsor.
The landmark link up will see the Roma jersey have a sponsor emblazoned across the front for the first time since 2014. The sponsorship, which will last until 2021, makes Qatar Airways only the seventh sponsor to be worn on the shirt in a 90-year history. The deal is also said to be the largest the club has ever done.
Landing on pitch for the first time tonight as Roma play Liverpool in the Champions League, it comes at a time where the club is moving into ever strong spaces. A new stadium is due to start construction later this year and the club, which is estimated to have 263 million fans world wide is stepping into a new era.
Roma is a club with a rich and powerful history and the shirt personifies a stylised state of mind. Linking up with a brand like Qatar Airways shows a statement of intent as the club and brand looks to elevate it's position on the global stage.
