Nike have opened the BOX Msk, a mixed sport, community and culture centre in the heart of Moscow, with appearances from Brazilian icon Ronaldo and local hero Andrey Arshavin.
If you hadn't heard there's a bit of a party going on in Russia this month. Yep, it's kind of big deal. The Russians are rolling out the red carpets to welcome the world, none more so than in Moscow where Nike invited Ronaldo and Arshavin along to kick off a month long celebration of football culture.
The Nike BOX Msk will host impending tournament and Swoosh products throughout the tournament. To get the ball rolling Nike athletes Ronaldo and Andrey entertained a Q&A with guests before the space opened its doors to showcase Nike’s World Cup kits, and a jersey customisation zone.
