Having owned the boroughs of London with Phantom energy, Nike have continued to support the champions of their Phantom players of London by inviting them to get exclusive access to the capital NikeTown store.
Over the last two months, Nike have brought the game to local players who have a big influence in their area. Placing focus on people who make the party and play the game in the way the PhantomVSN boots have been made too, this gave the brand a chance to keep the relationship strong with all those who shone at the Nike Phantom London Tournament Finale. The South London teams taking the title, it was them that got to enjoy this bespoke opportunity in the heart of the city.
Looking to provide each of the captains a platform to become a face of football in their respective quadrant of the city, this process has turned them into advocates for the brand and the Phantom philosophy as well as a figurehead for the part of London they represent. It means that young players in that area have a Nike ambassador to turn to, learn from and ultimately aspire to be. This behind the scenes look at the NikeTown store gave the players a chance to rattle the cage while Nike armed them all with the PhantomVSN Rising Fire boots. Just one of the many perks they can expect to receive by collaborating with the brand.
Through the Phantom Philoshopy, the brand are looking to work with people who embody the space where performance meets style and creativity touches concrete. It's about reaching out and forming a relationship with communities while giving players who are not in the top flight, their opportunity in the spotlight. It's a relatable sentiment that rewards the hard work these London ballers put in to their community so there's respect all round for that.
You can watch this space as to how the story of the Nike London Phantom players develops.
Photography by Tom D Morgan.
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