Michael Jordan dropped into the Parc des Princes last night as Paris Saint-Germain beat Reims 4-1 in Ligue 1. Fresh from the launch of his special edition collaboration with the Parisians, Jumpman saw goals from Neymar, Meunier & a brace from Edinson Cavani.
Attending as a guest of PSG owner Nasser Al-Khelaifi, Michael Jordan donned a collaborative tee that featured the revamped special edition club crest which sees the Jumpman logo replace the Eiffel Tower throughout the collection. A Jumpman cap and Jumpman track bottoms put a potential case of mistaken identity beyond doubt.
PSG will only be wearing the Jumpman football shirts on-pitch in the Champions League this season, as they did in the group game opener at Anfield last week, but the wider lifestyle collection has landed as a breakthrough collaboration that embraces cross-category sports with exceptional style and sales results.
The club and the Jordan Brand are both benefitting from an increased profile in alternative circles as PSG embark on their mission to establish themselves as the world's most lifestyle-savvy football club. The 6 time NBA Champion was presented with his own UCL shirt aheads of kick off, before meeting up with suspended Kylian Mbappe – a player who helped launch the collab earlier this month.
Shop the full PSG x Jordan collection at prodirectsoccer.com
