Nike have opened up their 'Football Shirt Collaborators Club' to partner up with four influential female designers ahead of the 2019 Women's World Cup in France this summer. Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre have all re-imagined designs with their own signature styles.
The quartet of inspirational talent have each reworked and transformed the football shirt into their vision, proving that while a jersey need not take a standard form, it can become a standard reminder of the unifying power of sport. Each designer has also matched a bra with their jersey to complete their respective concept.
From left to right: Ahn, Kocher, Magee and Serre.
Further celebrating a landmark year in women's football, Nike continue to back the women's game with unrivalled power. Their 2019 Innovation Event in Paris earlier this year was an epic display of backing, and as the kick off to the tournament approaches the Swoosh are still making serious noise.
27 year-old French designer Marine Serre >presents a slender, articulated jersey designed to be worn over a printed body suit. "The focus of my designs is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising the style," explains Serre.
Christelle Kocher (Koché) has collaborated with Nike on numerous projects and her latest work with the Swoosh sees her jersey explore fabric, colour and cut to produce an elegant asymmetry. "The idea was to give the feeling of movement and positive energy. I created this dress by reconstructing the soccer jersey around the female body. The result is a dress that can be worn by a girl who plays, dances or moves in the city," says Kocher.
Yoon Ahn, the designer behind cult label Ambush has created a jersey that shines a spotlight on the diversity and culture that is celebrated on the international tournament stage. Talking about the jersey she explained; "My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat, a traditional Japanese straight-sleeved coat. I chose the Happi coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have a universal piece to celebrate in."
Streetwear designer Erin Magee of MadeMe celebrates the ground-breaking U.S. Women’s National teams of the late ‘90s with a match-ready Nike Stadium jersey featuring the USA federation crest, modelled by USWNT player Mallory Pugh. "I wanted this jersey to be sport first, fashion second. It’s meant to celebrate the incredible victorious history of the USWNT by drawing attention to the woman namesake of the iconic sportswear company itself: Nike the Goddess of Victory," said Magee.
