Creative Soccer Culture

Nike Launch 'Dream Further' Film

Nike have dropped their latest inspirational short-film centred around the 2019 Women's World Cup in France, as a whole host of star players come together for the 'Dream Further' campaign.

Leading players from the women's and men's game including, Fran Kirby, Neymar, Amandine Henry, Philippe Coutinho, Sam Kerr, Gerard Pique and Crystal Dunn follow 10 year old Makena Cook as she steps out on to the field as mascot for the Netherlands’ Lieke Martens, only to be taken on an inspirational journey through football.

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As the title suggests, Dream Further follows Maleka into a future where former England player Alex Scott is shown managing Barçelona, Brazil superstar Neymar Jr. is seen playing on a best-selling women’s football game and Wang Shuang is shown stepping out to the biggest crowd in sports history. In the film, Cook debuts the limited-edition "Dream Further" jersey, the first ever kids-only football shirt designed specifically for girls.

Nike are backing the WWC19 with serious firepower this year, setting the benchmark high for future competitions.

Author
joe.andrews

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