Strengthening bonds and building on good working relationships, Real Madrid and adidas have today announced an extension of their partnership for an additional eight-year period, taking the deal to 2028.
Marking the third decade of one of the most successful and iconic partnerships in football that has seen Real Madrid win six UEFA Champions League titles, six FIFA World Club Championships, four UEFA Super Cups, six Spanish Championships, five Spanish Super Cups, and two King’s Cups, news of the deal has been rumoured for a little while now. And while no specific details regarding the financial side of the agreement have been revealed, you can expect it to firmly put Real back amongst the top earners in the club sponsorship game.
Real Madrid President Florentino Pérez said: "Real Madrid and adidas are both among the most iconic brands in the world of sports globally. It is a natural step to extend our successful partnership until 2028. Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders of the football industry. Hence, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world. We are convinced that together we continue to experience many more years of success.”
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