Having dropped a full suite of style over the weekend, Paris Saint-Germain and the Jordan Brand held no punches back and they added further stories to the must sought after collaboration between both brands. Opening up a House of Jumpman living and breathing showroom the latest integration of football and streetwear with a basketball influence drops just as the summer of 2019. brings the heat.
The link up between both brands in 2018 shook the game into a new level of crossover culture. With influence from the rich substance that runs through basketball serving much influence, it sees the Jordan brand take the energy of one space into another and through this special edition showroom providing a bespoke and tailored backdrop to very much sell the dream, it also meant both PSG and Jordan could present season two, which drops even bigger than the first instalment.
This, a statement as much as it is a party for those who like to mix their sports, was a chance for both PSG and Jordan to unveil their next strategic move. A methodology that brings a range of looks, the presentation of the product comes bathed in elite style. The unity of both brands has elevated off the pitch culture once again.
Serious names turned up for what was evidently more than a simple pick up game. Michael Jordan was present himself to give his seal of approval. This a brand that has affected and influenced dressing rooms as much as it has the streetwear scene, it shows what can be achieved through collaboration, especially when you're combining creative powerhouses.
The collection drops with a number of sought after releases and there is no doubt the demand for each will be of supreme proportions. The Air Jordan 6 PSG is joined by the brand's latest hybrid silhouette, the Jordan Mars 270, which was designed by Spike Lee’s son, Jackson Lewis Lee. Worth noting too that Spike Lee also joined this Parisian party - a bonafide legend and godfather of the streetwear scene. Further product additions sees the Jordan I Low also gets the PSG treatment, while one of Jordan Brand's newest runners, the Jordan Havoc React, which comes from Nike's React family of running shoes, completes the footwear line-up.
Release of the second installment of the Jordan Brand x Paris Saint-Germain Collection begins in late June. Expect to see more drops over the coming weeks.
