The Premier League have roped in UK rapper Rapman to hype up the new 2019/20 season by creating an exclusive track and video which celebrates the history and massive moments of the league while also looking ahead to another campaign.
As well as being launched to welcome in the new season, the video also marks the launch of the Premier League's new YouTube account, where each team will receive exclusive weekly videos of match highlights, interviews, and behind the scenes access. Rapman, who is signed with Jay-Z's Roc Nation label, is best known for “Shiro’s Story”, which ticked over the 20million view mark.
Rapman doesn't just shoutout legendary players, moments and clubs in the track, he also mentions a number of influential initiatives that are constantly changing our game for the better, including Premier League Kicks, Rainbow Laces and No Room For Racism. Top stuff. Worth checking outage channel for tasty goal compilations for each of the 20 clubs before they get buried by new season content.
Checkout the new Premier League YouTube channel here.