Paris Saint-Germain continue to rule the realm of partnerships when it comes to off-pitch link-ups, and the club have now announced Replay as their “Official Denim Partner” in a four-year deal that’s reportedly worth €1.5 million.
Adding to their already extensive list of collaborating company, PSG have made public the news that they have signed a deal with Fashion Box that sees the company’s Replay brand become the club’s official denim partner for the next four seasons. As you’d expect, this deal doesn’t just mean that we can expect to see the PSG squad decked out in Replay jeans over the next four years; it also means that we’ll be seeing the brand and club working together to develop and produce exclusive premium capsule collections.
Neymar is already a brand ambassador for Replay, a role he has performed since 2015, and the PSG link up is another logical step for Fashion Box – whether the Brazilian remains at the club or not – as it continues to tap into the world of football and the crossover it is enjoying with the fashion world.
Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer, said of the partnership: “We are delighted to welcome Replay to the Paris Saint-Germain family. Our brands share a common ambition to connect with a young and fashion-conscious audience worldwide while embodying the values of Paris. In recent years, Paris Saint-Germain has become the epitome of sport and style and we look forward to working closely with Replay to develop creative products and content for our global fan base.”
