Well aware of the issues that face the world from plastic waste, adidas have progressed their plans to become fully carbon neutral by 2050, introducing PRIMEBLUE and PRIMEGREEN, two new sustainable technologies that contain 100% recycled polyester.
For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. It’s a scary reality to face up to, and one that brands must take a certain amount of responsibility for, and over the years adidas have certainly addressed the fact that they have been a contributor to the problem, making a commitment to end their plastic waste through innovation and partnerships.
Since 2012, adidas has innovated new products and processes with sustainability focused partners like Parley for the Oceans, Stella McCartney and the U.S. International Space Station, and last year they revealed the FutureCraft.Loop, their first 100% recyclable performance running shoe. Now they've developed the process further with PRIMEBLUE and PRIMEGREEN performance fabrics; two new sustainable technologies where 100% of the polyester used is recycled.
PRIMEBLUE, a performance fabric which contains Parley Ocean Plastic, has been utilised in some of the brand’s most iconic and visible performance products like Ultraboost 20 and in the uniforms of some of the biggest leagues and teams in the world. PRIMEGREEN is then a performance fabric which contains no virgin plastic, will be available later this year and will also be featured in key competitive products.
The two innovations form one part of the brand’s Three Loop Strategy, which focuses the brand’s efforts on creating three categories of sustainable products: Recycled Loop, Circular Loop and Bionic Loop.
"We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company,” James Carnes, VP Brand Strategy said.
Expect the first fully recyclable football boots in the not too distant future. Bring it on.
