Creative Soccer Culture

adidas Launch HomeTeam Collections: Xabi Alonso

As the fight against Covid-19 continues, brands are doing their bit to both entertain, support and educate the public. Falling in the former category, adidas has launched the #HomeTeams Collections series. And the first episode sees Xabi Alonso looking back on some of his favourite shirts and the stories behind them.

Xabi Alonso had one hell of a career, conquering Germany with Bayern, Europe with Liverpool and Real Madrid, and the world with Spain. And with all of that experience and success, he made the ideal candidate to be the first athlete in adidas’s HomeTeam Collections Series, looking back on some of his favourite shirts from his iconic career.

#hometeam Collections is a series by adidas Football, showcasing the favourite jerseys and boots of some of the world’s best footballers, the stories behind them, direct from their home. It forms part of the wider HomeTeam campaign from the Three Stripes, which features everything to keep members of the public in lockdown fit, healthy and entertained, including fitness videos to train the body and mind, full body workouts, and insightful videos, such as Creative Director Sam Handy looking at the processes behind creating some of the most iconic designs of the last decade, including the Limited Edition Paul Pogba ACE 16+ Purecontrol.

Keep an eye on adidas Football's Instagram to see who’s next up and head to adidas.com/hometeam to get involved.

Author
Daniel Jones

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