One of Europe’s sporting elite joins forces with one of the world’s leading entertainment companies, as AC Milan and Roc Nation announce a unique and tangible partnership driven by innovation, community, integrity and inclusiveness.
Roc Nation’s influence in the game has been on the increase over the last few years, with the sport division of the agency signing numerous players including Kevin De Bruyne and most recently, Marcus Rashford. But now the Jay-Z led enterprise has cast its net even wider, with news that they have joined forces with one of European football’s powerhouses in AC Milan.
Back in May, AC Milan and Roc Nation joined forces to honour frontline workers in the fight against Covid-19, coming together to create ‘From Milan With Love’, a virtual live event that featured performances from a host of global music artists. And now the partnership moves on to the next chapter, as Roc Nation continue to support AC Milan’s philanthropic initiatives, adding value to current and future commercial partnerships through innovative activation and Global amplification.
“This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core,” commented Ivan Gazidis, AC Milan CEO. “Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”
Those comments were followed up by Michael Yormark, Co-CEO of Roc Nation Unified, who said: "Roc Nation is thrilled to embark on this unique partnership with AC Milan. Both brands possess a strong commitment to community, which was evident through the success of 'From Milan with Love'. I am looking forward to building on that success by creating more opportunities together that combine the integrity of the club's rich history and Roc Nation's signature ability to create and move culture."
