Marcus Rashford has teamed up with Burberry as the brand's winter ambassador as he continues his bid to end child hunger in the UK. The two are joining forces to support charitable youth initiatives in Manchester, London and New York.
When the frankly rubbish year that is 2020 draws to a close, there will be one man that will be remembered for all his amazing work. Marcus Rashford’s efforts do not need further highlighting, with the Manchester United and England forward already being recognised by the Queen for all he has done in fighting child hunger in the UK. But his work has not finished yet, and he has now teamed up with Burberry to take that fight to the next level.
In addition to its continued support of FareShare (a charity which aims to provide some 200,000 meals to the poorest British children, which will be distributed across 11,000 charities and community groups across the UK), Burberry also plans to work with other charitable ventures in London and Manchester.
In London the label is working with London Youth, which supports a network of over 600 community youth organisations and creates thousands of engaging opportunities for young people each year. Fifteen youth centres jointly selected by Burberry and London Youth will also receive grants to ensure their programmes can continue to make a positive impact in some of the capital’s most deprived communities.
In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, which are both youth centres that played a pivotal role in Rashford’s childhood. Youth volunteers from the two clubs will be coming together as part of the partnership to help charities in the Wythenshawe area where the clubs are based and where Rashford grew up.
Alongside these youth centres, Burberry is also contributing to Wide Rainbow, a non-profit based in New York providing access to the arts and arts education in neighbourhoods across the United States with little to no resources. The donation will provide art supplies, food deliveries and music education to young people in these communities as well as fund the creation of art murals to invigorate schools and shelters in New York and Los Angeles.
Finally the label is also partnering with the International Youth Foundation to contribute to the Global Youth Resiliency Fund. This will enable young entrepreneurs and community leaders — especially in Asia — to develop solutions to challenges including closing nutrition gaps and unlocking access to livelihoods.
