Manchester City Women’s Football Club have announced a long-term partnership with Italian production house Salento Creazioni Moda, the team’s first ever global formalwear partner.
Following in the footsteps of the men’s team, who’ve enjoyed a successful partnership with DSquared2 since 2016, Man City women have now partnered with south of Italy creatives, Salento Creazioni Moda. The link-up will see the players wear a limited edition, hand-sewn collection at the Club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.There will also be a number of further occasions across the course of the 2020/21 season and beyond where the team will be dressed by the south of Italy creatives.
Salento Creazioni Moda previously created an exclusive custom coat for the team’s recent Vitality Women’s FA Cup Final victory over Everton at Wembley Stadium in early November, which the players were involved in designing.
Courtesy of the partnership, throughout the duration of the current campaign there will be a number of fan engagement activities and bespoke content featuring members of Manchester City Women’s first team squad. SCM will also hold the sponsorship of the Club’s prestigious Player of the Year accolade which will be presented at the End of Season Awards.
Speaking on the partnership, Gavin Makel, Managing Director of Manchester City Women said: “We are excited to be working with SCM – they share our commitment and desire to create bespoke looks for our women’s team and we’re looking forward to what unique opportunities this partnership will bring.”
Salento’s owners Giorgio and Lina Barone added: “This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club. This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values. The fans’ passion and loyalty inspires us to continue to create the best product and our goal is to make a perfect synergy between the world of sports and luxury fashion. Cityzens – we will proudly ‘Keep the Blue Flag Flying High.’”
The limited-edition co-branded collection with Manchester City will be available from February on SCM's website.
