The latest Pepsi Max ad has landed, and it once again gathers superstars of the game including Lionel Messi, Paul Pogba, Shanice Van De Sanden and Jadon Sancho, all performing across ‘Rotate’, the latest track from Becky G and Burna Boy.
This year’s Pepsi ad once again arrives in support of the UEFA Champions League partnership across Men’s and Women’s competition brings together an impressive lineup of the world’s best footballers, expanding its roster led by reigning GOAT Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women’s Champions League winner Shanice van de Sanden.
The ad showcases the expected array of football skills set to the song “Rotate”, a custom music track created for the campaign by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy.
The commercial is directed by Raine Allen-Miller, a powerful new voice in filmmaking. For this collaboration with Pepsi MAX, she incorporates her quick-fire storytelling style to show just how far the players will go for the Pepsi MAX fizz. Allen-Miller explains: "It was an honour to work with some of the world’s biggest football talent and to be able to showcase the players’ unique personalities and passions in the film. I had a great time collaborating with Pepsi MAX to create a visually compelling world for the film and tell this fast-paced and fun story - which I know both football and music fans are going to love!"
Talking about the ad, Paul Pogba commented: “It’s great to be back again for another year with Pepsi MAX. This year is even bigger than before with epic football skills and mad tunes. I can’t wait for you all to see it!”
Additionally, the campaign’s limited-edition packaging, which integrates bold designs rooted in music culture and featuring the four players, gives fans an augmented reality experience accessed through a QR code on pack. When scanned, consumers can play an interactive game with their favourite players and share their scores to Instagram Stories.
