The Three Lions are, quite literally, at the heart of English football, and the traditional logo that we’re all so used to seeing is getting a slight tweak as part of a new visual identity to represent, unite, and promote football participation in England.
Now, before anyone gets their knickers in a twist, both the England men’s and women’s teams will continue to wear the traditional Three Lions crest, as they have done since the first-ever international game in 1872. Right, now we’ve got that out of the way, what we’re looking at here is the launch of ‘England Football’ as the new name and visual identity to represent, unite, and promote football participation in England, and it’s as part of this that we see the new logo coming into play.
The new look logo sees a tweak on tradition, replacing two of the classic Lions with a Lioness and a cub, symbolising the progression, greater inclusivity and accessibility in all levels of the beautiful game; from grassroots to elite. England Football aims to create more chances for people to play, coach and support football and better connect the grassroots game with England’s national teams.
“This is a significant change as we unite all our grassroots initiatives and programmes under one banner," said Mark Bullingham, CEO of the FA.
"England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.
“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide. We want football to be For All and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.”
Find out more about England Football at englandfootball.com
