The partnership between Inter Milan and Mastercard has taken a big step forward, with the club's collaboration with the leading global payments company, which has been in place since 2018, now extending to women's football.
Inter women have until now been playing without a sponsor this season much to the benefit of the overall aesthetics of the club’s current shirt designs. But all that sponsor-free goodness is set to end, following news that club partner, Mastercard is set to take position on the front of the team’s shirts. Aside from the jarring feeling it has on what are two of our favourite designs this season, the move is a testament to the commitment both brands have in developing and promoting women's football movement, both from a sporting and a social perspective.
The partnership will see Mastercard appear on Inter Women's shirts during Serie A and Coppa Italia matches. It will also see Mastercard and Inter team up and organise various initiatives. Through the involvement of various ambassadors such initiatives will promote female empowerment, tackling issues such as diversity, inclusion and fair play - both on and off the pitch - and inspiring new generations.
"I'm delighted to announce this partnership with Mastercard. They're a really important brand for Inter and are committed in developing the women's game," declared Alessandro Antonello, Inter's Corporate CEO. "Mastercard share our values of equality and inclusivity. Consequently we're happy to see a brand which upholds such values be exhibited on Inter Women shirts.”
Italy Country Manager at Mastercard, Michele Centemero had these thoughts on the partnership: "We're more than happy to further our historic collaboration with Inter. We're seeking to share the emotions derived from such an exciting sport, because we're aware that one single pass or shot can create Priceless moments. We're delighted to work alongside Inter Women and to be able to contribute to implementing sustainable programmes based on teamwork, sportsmanship and inclusion which girls and women around the world can aspire to get involved in."
Inter Women play Sesto in the Italian Women's Cup before the Milan Derby on 5 December.
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