Taking the place of Aon on the front of their training kit, Manchester United have announced a new £20m-per-season shirt sponsor deal with blockchain platform Tezos.
United’s deal with financial services company Aon expired at the end of last season, but the Red Devils have been in no rush to pick a replacement, with the training kit remaining blank this campaign as Old Trafford chiefs searched for the right partnership going forward. Well now they’ve found it with one of the world’s most advanced and sustainable blockchains, and it will scoop the Premier League side a tidy £20 million per season. As a blockchain platform, Tezos facilitates crypto transfers and holds the information for transactions.
The new training kit sponsor follows on from United agreeing a deal with TeamViewer as their new front of shirt sponsor, a deal worth in the region of €55m per season, which commenced at the beginning of the 21/22 campaign. Tezos-branded training kit will be worn by the first team squad for the first time prior to this weekend’s match against Southampton.
Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said: “This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact.
“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability.
“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”
Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem said: “Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement.
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”
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